中国是茶的故乡,中国人饮茶,据说始于神农时代,少说也有4700多年了,直到现在,中国各族同胞还有以茶代礼的风俗。作为开门七件事(柴米油盐酱醋茶)之一,饮茶在古代中国是非常普遍的。中华茶文化源远流长,博大精深,不但包含物质文化层面,还包含深厚的精神文明层次。 中国茶的品牌有很多,根据《2017中国茶行业品牌50强》所发布的品牌,其中绿茶、普洱品牌占比强势领先。 ![](https://p3-sign.toutiaoimg.com/large/pgc-image/7ff7e34931fa4ca8a544668b5d3f01bb?_iz=31825&from=article.detail&x-expires=1689448284&x-signature=Pr2YtVcVl5aY%2FZP2a4ZgERe3js8%3D&index=0) ![](https://p3-sign.toutiaoimg.com/large/pgc-image/354658d79a184d19bcf1f24bd6221495?_iz=31825&from=article.detail&x-expires=1689448284&x-signature=XqUof5Z7fUx5u6OhTi%2Bh8s3s5fg%3D&index=1) 品牌想要提升自己茶产品的知名度,企业肯定会做广告,但因为企业的定位以及茶本身特点的不同,有关于茶的广告也是千差万别,茶广告所体现文化也各有不同。接下来,跟我一起来盘点下茶广告所体现的几种文化吧。 1、 宣传茶的某种功效、作用 1. 怕上火的,最具有代表性的加多宝、王老吉 ![](https://p3-sign.toutiaoimg.com/large/pgc-image/8fbe3b638cf04952b6866ddd3ea67fc3?_iz=31825&from=article.detail&x-expires=1689448284&x-signature=yhzU9zSYa%2F9yvfK5X0mMZ2Wm%2F2A%3D&index=2) ![](https://p26-sign.toutiaoimg.com/large/pgc-image/51da63a0a3974a9284a414c0793f4c1e?_iz=31825&from=article.detail&x-expires=1689448284&x-signature=YoHyA%2B%2FxM4Z%2FAjPofOmbHK0vOgc%3D&index=3) 2. 减肥瘦身的,例如碧生源减肥茶,绿瘦等 ![](https://p3-sign.toutiaoimg.com/large/pgc-image/843de085748946b3963ca6128773b74e?_iz=31825&from=article.detail&x-expires=1689448284&x-signature=fE%2FPVI5tArtGplu1XSIK3lJ22nc%3D&index=4) ![](https://p3-sign.toutiaoimg.com/large/pgc-image/ad6e234659084906b01535d0a180a2ae?_iz=31825&from=article.detail&x-expires=1689448284&x-signature=L3bROw%2FPXrVWX4m5xQrCOzWS%2Ffk%3D&index=5) ![](https://p3-sign.toutiaoimg.com/large/pgc-image/a8184a2267074cf7996949d1492c4c63?_iz=31825&from=article.detail&x-expires=1689448284&x-signature=h7MemzZ1CXG7CpF0pQCyVcnVqKs%3D&index=6) 3. 养胃的茶,像桔普茶、红糖姜茶等 ![](https://p3-sign.toutiaoimg.com/large/pgc-image/a4c7c40f4e674492939daf33cd52e345?_iz=31825&from=article.detail&x-expires=1689448284&x-signature=bG8upRoMDBKf1AUPB6zdAuZUxRQ%3D&index=7) ![](https://p3-sign.toutiaoimg.com/large/pgc-image/8373048e8cf8490d80a724a6f8a00802?_iz=31825&from=article.detail&x-expires=1689448284&x-signature=IknTc02Am4rTDetLxz7%2FhdTnD9o%3D&index=8) ![](https://p3-sign.toutiaoimg.com/large/pgc-image/0e48d2dac00d4e95bebe29645b8f3b41?_iz=31825&from=article.detail&x-expires=1689448284&x-signature=hNyrY5qMb7JlxN61aBctZgoUv4o%3D&index=9) ![](https://p3-sign.toutiaoimg.com/large/pgc-image/2981d149c88844dfbdd57ce766e26a52?_iz=31825&from=article.detail&x-expires=1689448284&x-signature=EURPsCSAF%2BGMriQdaRZ1ukXAq4A%3D&index=10) 2、 茶饮料类型的,通过广告来表现青春,活力,激情,清新 (像冰红茶、绿茶等) ![](https://p3-sign.toutiaoimg.com/large/pgc-image/5bc9959b573e4a9cbae9466ff2afb4c3?_iz=31825&from=article.detail&x-expires=1689448284&x-signature=pPaL8CaIasK094pmmNPd2OqCLCM%3D&index=11) ![](https://p3-sign.toutiaoimg.com/large/pgc-image/e71c759b2d8943c88ca2fc6867f01a4e?_iz=31825&from=article.detail&x-expires=1689448284&x-signature=rN%2FUnKV7UDG%2BnWGyyXefqiB7T%2BA%3D&index=12) 3、 爱情、友情、亲情 1. 爱情:农夫山泉的tot苏打红茶、优乐美、越来越好-比翼双飞、葡茶、茉莉花茶等 ![](https://p3-sign.toutiaoimg.com/large/pgc-image/35819d50005d4f25bc62cc0d94ccc978?_iz=31825&from=article.detail&x-expires=1689448284&x-signature=MwC8Ckwbw9LnurK780noahkFoA4%3D&index=13) ![](https://p3-sign.toutiaoimg.com/large/pgc-image/6bdd2fc160414442a42da8e0a6d3b8e9?_iz=31825&from=article.detail&x-expires=1689448284&x-signature=iKhx%2BGTJdEy0eZmuMtYurPpWT58%3D&index=14) ![](https://p3-sign.toutiaoimg.com/large/pgc-image/37f247e39f5742b582c0c34ce6af4011?_iz=31825&from=article.detail&x-expires=1689448284&x-signature=F2ekosR4meJsk7rdSboeXnieN0o%3D&index=15) 2. 友情:午后奶茶、mumu奶茶之闺蜜篇 ![](https://p3-sign.toutiaoimg.com/large/pgc-image/3b09689fd34947e48a9946a62225fb9b?_iz=31825&from=article.detail&x-expires=1689448284&x-signature=EEFiaP33unYVz0jzq3Pr2JQpBXY%3D&index=16) 3. 亲情:红糖姜茶、茶旅、(找不到很有代表性、出名的品牌) 4、 传授某种精神,提倡某种价值观 1. 宣传个性,90后强烈的个性化需求 ![](https://p3-sign.toutiaoimg.com/large/pgc-image/9d1ca0dcac69421cb82adf0fb515c9de?_iz=31825&from=article.detail&x-expires=1689448284&x-signature=UpwsXUjttaBQ7K6Vh%2F0YroV5Fxc%3D&index=17) 2. 努力、不怕困难、挫折等积极向上的价值观 ![](https://p3-sign.toutiaoimg.com/large/pgc-image/5f77e6ce096d48cab20971f858992a79?_iz=31825&from=article.detail&x-expires=1689448284&x-signature=h%2BJF7pKCTVTlVQ2x9lmecugidCc%3D&index=18) 5、 小清新、文艺范的,像最近火的答案、喜茶、丧茶等 ![](https://p3-sign.toutiaoimg.com/large/pgc-image/049f81049d5a4be9be12055929248f4c?_iz=31825&from=article.detail&x-expires=1689448284&x-signature=VJEmlEIkJAvnBnGl%2Fc8YGi4LV8Q%3D&index=19) ![](https://p3-sign.toutiaoimg.com/large/pgc-image/1608fdeb2f4a45d087f5d344f644ec89?_iz=31825&from=article.detail&x-expires=1689448284&x-signature=sJt%2FDJplttXohICT1f5DskdZGNA%3D&index=20) ![](https://p3-sign.toutiaoimg.com/large/pgc-image/78385bacd7134071b1b3f9fc371c2e82?_iz=31825&from=article.detail&x-expires=1689448284&x-signature=L9zDuuuIztSRgDob6x2C8fztPr4%3D&index=21) ![](https://p3-sign.toutiaoimg.com/large/pgc-image/985dba91459c4c5c85d22910f998369d?_iz=31825&from=article.detail&x-expires=1689448284&x-signature=LxxfnE1KWW7pZh5Hk4lsuT9r5%2Bs%3D&index=22) ![](https://p3-sign.toutiaoimg.com/large/pgc-image/1f1d8b725f8949bcb36832584f56175e?_iz=31825&from=article.detail&x-expires=1689448284&x-signature=V6omWW2tB3fNKjCeGzy90lWzpqk%3D&index=23) ![](https://p3-sign.toutiaoimg.com/large/pgc-image/179a3723e58743d48fb8299d66c2dc0e?_iz=31825&from=article.detail&x-expires=1689448284&x-signature=mQnrxyrL6ayS%2F1Ai0XtYJy6Mrv4%3D&index=24) 6、 中国古代文化源远流长的, ![](https://p3-sign.toutiaoimg.com/large/pgc-image/a455b31f8a284d909cfaed510b4464e0?_iz=31825&from=article.detail&x-expires=1689448284&x-signature=XBB0H5PfZMCd427XasfVLfwAFQU%3D&index=25) ![](https://p3-sign.toutiaoimg.com/large/pgc-image/559b8d752e3c4fa3bdc9fabadc5e7969?_iz=31825&from=article.detail&x-expires=1689448284&x-signature=vjLZZKtOxF5SdDrm8jrt4QYuXdQ%3D&index=26) ![](https://p3-sign.toutiaoimg.com/large/pgc-image/8d6e6321f5384a418ecc1f761adcf361?_iz=31825&from=article.detail&x-expires=1689448284&x-signature=dbYibNUlAronIyJ9j5nGRoQGPpA%3D&index=27) ![](https://p3-sign.toutiaoimg.com/large/pgc-image/69c93f75ba0d43c4b6ace76c44e0a250?_iz=31825&from=article.detail&x-expires=1689448284&x-signature=b7uGzCv1KlICauBH9oSyuLGYrvo%3D&index=28) 7、 象征身份的,尊贵的,有品位的 ![](https://p3-sign.toutiaoimg.com/large/pgc-image/46b71c635a00443f8bd4855df31963c2?_iz=31825&from=article.detail&x-expires=1689448284&x-signature=fRPlO3nh4iknanDZT%2B%2ByupV6ybw%3D&index=29) ![](https://p3-sign.toutiaoimg.com/large/pgc-image/0801710ab7564b12b87d99cc4a0c841c?_iz=31825&from=article.detail&x-expires=1689448284&x-signature=Y3%2FykP5zq%2B04qlbwJwjgNyVkbIw%3D&index=30) 以上就是我所整理的茶广告所体现的几种文化,希望你如果看到别的类型的广告,欢迎分享给我哈!
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